Harshada Kulkarni
A designer working with founders and premium brands to build identities, websites, and visual systems that feel intentional and well-positioned.
Creative Director · Brand Systems · 7+ Years
I started with a science degree and a habit of drawing mandalas. Everything since has been an exercise in making things worth looking at.
Presence
The Story
Where it started
I graduated with a degree in Biotechnology. Not the most obvious path to brand design, but looking back, it makes complete sense. Science trains you to observe carefully, question assumptions, and understand systems. Those habits never left.
During a break after graduation, I came back to something I’d always done quietly: drawing. Mandalas mostly intricate, structured, meditative.
My family saw what I couldn’t quite articulate yet: that I needed to be making things and I started looking seriously at what that could mean professionally.
How I got here
I trained in graphic design, then immediately followed it with a diploma in web design because I realised early that brand and digital couldn’t be separated.
I spent four and a half years at a design agency working across disciplines, learning new technologies, leading a design team, and managing client relationships. Those years were invaluable not just for the craft but for understanding how design decisions get made inside businesses
For the past three years I’ve worked independently taking on projects directly, owning the full creative direction.
Direction
“Design is not what it looks like.
Design is how much it’s worth.”
WHAT I HELP WITH
Focused on what moves your brand forward.
01
Brand Identity
Shaping how your brand is perceived through a clear and intentional visual system.
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02
Websites & Digital Experiences
Designing structured, engaging experiences that guide users and support your goals.
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03
Packaging Design
Creating packaging that feels aligned, functional, and visually distinctive on shelf.
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04
Presentation & Pitch Deck Design
Translating ideas into clear, compelling presentations built for impact and storytelling.
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05
Campaign & Visual Direction
Building cohesive visual systems that bring consistency across every brand touchpoint.
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Beyond The Work
What shapes the work
The precision that goes into a mandala – the geometry, the patience, the willingness to start over if a line is wrong, is the same precision I bring to a brand system. I still draw. I still make things by hand. It keeps the eye calibrated.
I read widely, fiction and non-fiction both. Stories teach structure. Non-fiction teaches how to argue clearly. Both matter when you’re trying to communicate a design decision to a founder who doesn’t speak design.
Balance
Get in touch
If your brand is ready to be seen differently, let’s talk.
Whether you’re building from scratch or refining what already exists, I’d love to help shape the next version of your brand.
Available nationally and internationally | Typically responds within 48 hours